Client win: Practical Action
June 16th 2011 POSTED BY: Tangible
We're delighted to welcome new client Practical Action, after winning the pitch to work with them on their supporter development programme.
Practical Action has a very distinctive proposition: providing innovative solutions, through simple technology, to help communities in the developing world. The zeer pot pictured above is a great example – in places without powered refrigeration, a double-wall zeer pot (lined with damp sand) can keep food cool, so tomatoes (for instance) stay fresh up to for 10 times as long.
We're looking forward to using direct and digital media to really bring these innovative ideas to life and make Practical Action as famous as they deserve to be!


