Tangible Fundraising

Oxfam, Rankin & Tangible

June 16th 2011 POSTED BY: Tangible


We’ve been involved with Oxfam’s latest acquisition appeal recruiting regular givers to the cause.

It’s been a great example of a ‘brand response’ campaign, tieing in with a national poster and online campaign and using powerful, provocative photography (of people holding their whole day's food in their hands) taken by world-renowned photographer Rankin.

As well as being brand-literate and integrated, our work is carefully-crafted with our direct marketing expertise to maximise response and retention rates. 

For people in the developing world struggling to get enough food to eat, the system's bust. Oxfam's supporters can help fix it.